/* Colours + font from b2bpodcastads.com (user 2026-11-02); layout after wearebv.com: simple one-pager. */
  :root {
    --ink: #171a20; --ink-soft: #393c41; --muted: #5c5e62; --panel: #f4f4f4; --line: #e2e3e3;
    --brand: #3e6ae1; --brand-dark: #3457b1; --brand-pale: #eef2fc; --bg: #fff;
  }
  * { box-sizing: border-box; }
  html { scroll-behavior: smooth; }
  body { margin: 0; background: var(--bg); color: var(--ink); font-family: "Inter", "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 16px; line-height: 1.6; -webkit-font-smoothing: antialiased; }
  a { color: inherit; }
  img { max-width: 100%; display: block; }
  .wrap { max-width: 1180px; margin: 0 auto; padding: 0 24px; }

  /* nav */
  header { position: sticky; top: 0; z-index: 10; background: rgba(255,255,255,.92); backdrop-filter: blur(8px); border-bottom: 1px solid var(--line); }
  .nav { display: flex; align-items: center; gap: 16px; height: 64px; }
  .logo { font-weight: 600; font-size: 14px; letter-spacing: .32em; text-transform: uppercase; text-decoration: none; white-space: nowrap; line-height: 1.2; }
  .logo small { display: block; font-size: 10.5px; font-weight: 500; letter-spacing: .06em; text-transform: none; color: var(--muted); margin-top: 3px; }
  .nav nav { display: flex; gap: 4px; margin-left: auto; }
  .nav nav a { text-decoration: none; font-size: 14px; padding: 6px 12px; border-radius: 4px; color: var(--ink-soft); }
  .nav nav a:hover { background: var(--panel); }
  .btn { display: inline-block; text-decoration: none; font-weight: 500; font-size: 14px; padding: 10px 22px; border-radius: 4px; transition: background .15s; }
  .btn-brand { background: var(--brand); color: #fff; }
  .btn-brand:hover { background: var(--brand-dark); }
  .btn-pale { background: var(--brand-pale); color: var(--brand-dark); }
  .btn-pale:hover { background: #dfe7fb; }
  .btn-ghost { background: rgba(255,255,255,.14); color: #fff; border: 1px solid rgba(255,255,255,.45); }
  .btn-ghost:hover { background: rgba(255,255,255,.24); }

  /* hero */
  .hero { position: relative; min-height: min(86vh, 760px); display: flex; align-items: flex-start; background: #1d2a33 url("img/hero.jpg") center 55% / cover no-repeat; color: #fff; }
  .hero::before { content: ""; position: absolute; inset: 0; background: linear-gradient(90deg, rgba(10,16,24,.78) 0%, rgba(10,16,24,.55) 45%, rgba(10,16,24,.15) 75%, rgba(10,16,24,.05) 100%); }
  .hero .wrap { position: relative; }
  .hero .wrap { padding-top: clamp(64px, 12vh, 140px); padding-bottom: 80px; width: 100%; }
  .hero h1 { font-size: clamp(36px, 5.4vw, 64px); line-height: 1.06; letter-spacing: -.02em; font-weight: 600; max-width: 13em; margin: 0 0 18px; }
  .hero p { font-size: clamp(17px, 1.6vw, 20px); color: rgba(255,255,255,.88); max-width: 34em; margin: 0 0 30px; }
  .hero .ctas { display: flex; gap: 10px; flex-wrap: wrap; }

  /* sections */
  section { padding: 88px 0; }
  .eyebrow { font-size: 12px; font-weight: 600; letter-spacing: .24em; text-transform: uppercase; color: var(--brand-dark); margin: 0 0 12px; }
  h2 { font-size: clamp(28px, 3.4vw, 40px); line-height: 1.15; letter-spacing: -.015em; font-weight: 600; margin: 0 0 14px; max-width: 22em; }
  .lead { color: var(--muted); font-size: 18px; max-width: 40em; margin: 0 0 40px; }
  .panel { background: var(--panel); }

  /* stats */
  .stats { display: grid; grid-template-columns: repeat(4, 1fr); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
  .stat { padding: 34px 24px; border-left: 1px solid var(--line); }
  .stat:first-child { border-left: 0; }
  .stat b { display: block; font-size: clamp(30px, 3.6vw, 44px); font-weight: 600; letter-spacing: -.02em; line-height: 1.1; }
  .stat span { color: var(--muted); font-size: 14px; }

  /* what we do */
  .grid4 { display: grid; grid-template-columns: repeat(4, 1fr); gap: 32px; }
  .card h3 { font-size: 18px; margin: 14px 0 6px; font-weight: 600; }
  .card p { color: var(--muted); margin: 0; font-size: 15px; }
  .icon { width: 44px; height: 44px; border-radius: 10px; background: var(--brand-pale); display: grid; place-items: center; }
  .icon svg { width: 22px; height: 22px; stroke: var(--brand-dark); fill: none; stroke-width: 1.8; stroke-linecap: round; stroke-linejoin: round; }

  /* audience */
  .split { display: grid; grid-template-columns: 1.05fr 1fr; gap: 56px; align-items: center; }
  .bars { display: grid; gap: 18px; }
  .bar-row { display: grid; grid-template-columns: 190px 1fr 70px; gap: 14px; align-items: center; font-size: 15px; }
  .bar { height: 10px; background: #fff; border-radius: 6px; overflow: hidden; }
  .bar i { display: block; height: 100%; background: var(--brand); border-radius: 6px; }
  .bar-row em { font-style: normal; font-weight: 600; text-align: right; }
  .topics { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 26px; }
  .topics span { background: #fff; border: 1px solid var(--line); border-radius: 999px; padding: 5px 14px; font-size: 14px; }
  .photo { border-radius: 10px; overflow: hidden; aspect-ratio: 4 / 5; background: url("img/ridge.jpg") center 92% / cover; }

  /* shows */
  .shows { display: grid; grid-template-columns: repeat(auto-fill, minmax(150px, 1fr)); gap: 22px; }
  .show { text-decoration: none; }
  .show img { width: 100%; aspect-ratio: 1; object-fit: cover; border-radius: 8px; background: var(--panel); transition: transform .2s; }
  .show:hover img { transform: translateY(-3px); }
  .show b { display: block; font-size: 14px; font-weight: 600; line-height: 1.3; margin-top: 10px; }
  .show span { display: block; font-size: 12.5px; color: var(--muted); }
  .more { margin-top: 30px; color: var(--muted); }

  /* results */
  .results { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
  .result { background: #fff; border: 1px solid var(--line); border-radius: 10px; padding: 26px; }
  .result .who { display: flex; align-items: center; gap: 10px; font-weight: 600; margin-bottom: 10px; }
  .result .who img { width: 28px; height: 28px; border-radius: 6px; }
  .result p { margin: 0; color: var(--ink-soft); font-size: 15px; }
  .result .num { color: var(--brand-dark); font-weight: 600; }
  .trusted { border-bottom: 1px solid var(--line); }
  .trusted .wrap { display: flex; align-items: center; gap: 28px; padding-top: 22px; padding-bottom: 22px; flex-wrap: wrap; }
  .trusted-label { font-size: 12px; font-weight: 600; letter-spacing: .2em; text-transform: uppercase; color: var(--muted); white-space: nowrap; }
  .logos { display: flex; flex-wrap: wrap; gap: 14px 40px; align-items: center; flex: 1; justify-content: space-between; }
  .logos .l { display: flex; align-items: center; gap: 10px; font-weight: 600; font-size: 17px; color: var(--ink-soft); filter: grayscale(1); opacity: .8; }
  .logos .l img { width: 26px; height: 26px; border-radius: 5px; }

  /* founder */
  .founder { display: grid; grid-template-columns: 320px 1fr; gap: 56px; align-items: start; }
  .founder .badge { border-radius: 10px; overflow: hidden; }
  .founder .badge img { width: 100%; aspect-ratio: 1; object-fit: cover; }
  .founder .badge div { background: var(--panel); padding: 16px 18px; font-size: 14px; color: var(--muted); }
  .founder .badge div b { color: var(--ink); display: block; font-size: 16px; }
  .facts { display: grid; grid-template-columns: 1fr 1fr; gap: 14px 28px; margin-top: 26px; padding: 0; list-style: none; }
  .facts li { border-left: 2px solid var(--brand); padding-left: 14px; font-size: 15px; color: var(--ink-soft); }
  .facts li b { color: var(--ink); }

  /* cta */
  .cta { background: var(--ink); color: #fff; text-align: center; }
  .cta h2 { margin: 0 auto 14px; color: #fff; }
  .cta p { color: #c9cbcf; max-width: 36em; margin: 0 auto 30px; font-size: 18px; }
  footer { padding: 28px 0; font-size: 13px; color: var(--muted); }
  footer .wrap { display: flex; gap: 16px; flex-wrap: wrap; justify-content: space-between; }

  @media (max-width: 900px) {
    .nav nav { display: none; }
    .nav .btn { margin-left: auto; }
    .stats { grid-template-columns: 1fr 1fr; }
    .stat:nth-child(3) { border-left: 0; }
    .stat:nth-child(n+3) { border-top: 1px solid var(--line); }
    .grid4 { grid-template-columns: 1fr 1fr; }
    .split, .founder { grid-template-columns: 1fr; gap: 36px; }
    .photo { aspect-ratio: 16 / 10; }
    .results { grid-template-columns: 1fr; }
    .founder .badge { max-width: 320px; }
  }
  @media (max-width: 560px) {
    .wrap { padding: 0 16px; }
    section { padding: 64px 0; }
    .logo { letter-spacing: .22em; font-size: 12.5px; }
    .grid4, .facts { grid-template-columns: 1fr; }
    .bar-row { grid-template-columns: 120px 1fr 60px; font-size: 13.5px; }
    .trusted .wrap { flex-direction: column; align-items: flex-start; gap: 14px; }
    .logos { justify-content: flex-start; gap: 12px 24px; }
    .logos .l { font-size: 15px; }
    .hero { background-position: 62% 50%; min-height: 640px; }
    .hero::before { background: linear-gradient(180deg, rgba(10,16,24,.82) 0%, rgba(10,16,24,.6) 55%, rgba(10,16,24,.25) 100%); }
  }

/* case studies (2026-11-03) */
.case-cards { display: grid; grid-template-columns: repeat(auto-fill, minmax(300px, 1fr)); gap: 20px; }
.case-card { display: flex; flex-direction: column; gap: 10px; background: #fff; border: 1px solid var(--line); border-radius: 10px; padding: 24px; text-decoration: none; transition: border-color .15s, transform .15s; }
.case-card:hover { border-color: var(--brand); transform: translateY(-2px); }
.case-card .who { display: flex; align-items: center; gap: 10px; font-weight: 600; }
.case-card .who img { border-radius: 6px; }
.case-card-stat { color: var(--muted); font-size: 14px; }
.case-card-stat b { color: var(--brand-dark); font-size: 26px; font-weight: 600; letter-spacing: -.01em; margin-right: 4px; }
.case-card p { margin: 0; color: var(--ink-soft); font-size: 15px; flex: 1; }
.more-link { color: var(--brand-dark); font-weight: 500; font-size: 14px; }
.tag-founder { margin-left: auto; font-size: 11px; font-weight: 600; letter-spacing: .08em; text-transform: uppercase; color: var(--muted); background: var(--panel); border-radius: 999px; padding: 2px 8px; }
.sun { display: inline-grid; place-items: center; border-radius: 6px; background: #fff4d6; color: #c98a00; font-size: 16px; }
.case-hero { padding: 64px 0 56px; background: var(--panel); }
.case-hero .back { font-size: 14px; color: var(--muted); text-decoration: none; }
.case-hero .back:hover { color: var(--ink); }
.case-brand { display: flex; align-items: center; gap: 12px; margin: 28px 0 14px; font-weight: 600; font-size: 18px; flex-wrap: wrap; }
.case-brand img, .case-brand .sun { border-radius: 8px; }
.case-brand em { font-style: normal; font-weight: 500; font-size: 13px; color: var(--muted); background: #fff; border: 1px solid var(--line); border-radius: 999px; padding: 3px 10px; }
.case-hero h1 { font-size: clamp(30px, 4.2vw, 48px); line-height: 1.1; letter-spacing: -.02em; font-weight: 600; max-width: 18em; margin: 0 0 26px; }
.case-stat b { display: block; font-size: clamp(40px, 6vw, 64px); font-weight: 600; letter-spacing: -.02em; color: var(--brand-dark); line-height: 1; }
.case-stat span { color: var(--muted); }
.case-body { padding: 56px 0 72px; }
.case-grid { display: grid; grid-template-columns: 1fr 320px; gap: 56px; align-items: start; }
.case-grid h3 { font-size: 13px; font-weight: 600; letter-spacing: .18em; text-transform: uppercase; color: var(--brand-dark); margin: 32px 0 8px; }
.case-grid h3:first-child { margin-top: 0; }
.case-grid p, .case-grid li { font-size: 17px; color: var(--ink-soft); max-width: 38em; }
.case-grid p { margin: 0; }
.case-grid ul { margin: 0; padding-left: 20px; }
.case-grid .note { margin-top: 28px; font-size: 14px; color: var(--muted); border-left: 2px solid var(--line); padding-left: 12px; }
.case-cta { position: sticky; top: 90px; background: var(--ink); color: #fff; border-radius: 10px; padding: 26px; }
.case-cta b { font-size: 18px; }
.case-cta p { color: #c9cbcf; font-size: 15px; margin: 8px 0 18px; }
@media (max-width: 900px) { .case-grid { grid-template-columns: 1fr; gap: 36px; } .case-cta { position: static; } }

/* advertise form (2026-11-03) */
.ad-form { max-width: 640px; margin: 0 auto; text-align: left; display: grid; gap: 18px; }
.ad-form .row { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.ad-form label { display: grid; gap: 6px; font-size: 14px; font-weight: 500; color: #e6e7e9; }
.ad-form label em { font-style: normal; font-weight: 400; color: #9a9da3; }
.ad-form input:not([type=radio]), .ad-form textarea { width: 100%; font: inherit; font-size: 15px; color: var(--ink); background: #fff; border: 1px solid transparent; border-radius: 6px; padding: 11px 12px; }
.ad-form input:focus, .ad-form textarea:focus { outline: 2px solid var(--brand); outline-offset: 1px; }
.ad-form textarea { resize: vertical; }
.ad-form fieldset { border: 0; padding: 0; margin: 0; }
.ad-form legend { font-size: 14px; font-weight: 500; color: #e6e7e9; margin-bottom: 6px; }
.budget { display: grid; grid-template-columns: repeat(3, 1fr); gap: 10px; }
.budget label { display: block; cursor: pointer; }
.budget input { position: absolute; opacity: 0; pointer-events: none; }
.budget span { display: block; text-align: center; padding: 11px 8px; border: 1px solid #4a4d55; border-radius: 6px; color: #e6e7e9; font-weight: 500; transition: all .15s; }
.budget label:hover span { border-color: #8a8d95; }
.budget input:checked + span { background: var(--brand); border-color: var(--brand); color: #fff; }
.budget input:focus-visible + span { outline: 2px solid #fff; outline-offset: 2px; }
.ad-form button { justify-self: start; padding: 12px 28px; font-size: 15px; border: 0; cursor: pointer; }
.ad-form button:disabled { opacity: .6; cursor: default; }
.form-status { margin: 0; font-size: 15px; min-height: 1em; color: #c9cbcf; }
.form-status.ok { color: #86efac; }
.form-status.err { color: #fca5a5; }
@media (max-width: 560px) { .ad-form .row, .budget { grid-template-columns: 1fr; } }